insights
svp, marketing & communications
When Choreograph launched in April 2021, we were in the process of establishing the business and coming together as an organization. And while we shared a common purpose, we needed to add further clarity to our mission, vision, and values to really uncover who we wanted to be as a company and what we wanted our brand to communicate.
a refreshed look, a recommitted purpose
introducing our refined mission, vision, purpose and a completely reimagined visual identity.
groupm names brendan moorcroft ceo of choreograph
GroupM, WPP’s media investment group, today announces Brendan Moorcroft as CEO of Choreograph.
new gen z study reveals a generation concerned about their future
GenZ is a generation defined by Covid-19. They’re true digital natives, raised on and shaped by the internet.
dive into new insights about the post-pandemic luxury consumer
In the wake of Covid-19, the luxury market has suffered significant losses, and existing trends have accelerated.
groupm and choreograph expand audience origin offering to 12 markets in africa
GroupM SSA and WPP’s Choreograph announced today the expansion of proprietary Audience Origin data service into 12 markets in Africa.
wpp launches global data company: choreograph™
WPP today announces Choreograph, a new global data company, to help clients realize the value of their first-party data.