A FINANCIAL SERVICE BRAND FUTURE PROOFS ITS GLOBAL MARKETING WITH ADOBE TARGET AND ANALYTICS
Our client, was leveraging legacy systems that were not integrated. As a result, they were missing out on vital opportunities to use data to maximize customer value. They needed to centralize their data architecture and reporting for accurate global insights.
OUR BOLD AMBITION
Our client approached us to help identify ineffective technology and improve digital acquisition.
OUR SOLUTION
We created a strategy and detailed roadmap to future proof their digital marketing and transformation. This included re-platforming and re-architecting their data across 48 markets for improved marketing.
Our approach included:
A review of their current technology ecosystem and digital tools
Aggregation, management and integration of data into key MarTech ecosystems
Data organization from many systems including CRM and web
Optimization of conversion tracking, tagging and insights
Assessment of market readiness for data management
Prioritization and activation of use cases for marketing ROI
Customer segmentation strategy alignment
Creation of a strategic roadmap for success to drive digital marketing
OUR RESULTS
We delivered:
A global framework for tag management strategy and data governance
Deployment of a new improved tag management solution, for data hygiene and compliance
A customer segmentation strategy aligned across marketing functions and media agencies
Creation of a business-as-usual operating model and communications plan
A data management platform deployed across 6 markets
Synchronization of a new web analytics suite and personalization (Adobe Analytics & Target)