News and insights

Learn how marketers can prepare for 3rd party cookie deprecation by adopting key solutions and features in the Google Marketing Platform that enable you to maximize use of 1PD and drive growth.

My favorite holiday, the Hindu festival of Holi, takes place on March 25th. But in addition to the fun and food, Holi has a special lesson about why diversity is important.

Learn how Google’s Campaign Manager 360 enables marketers to strengthen their data, uncover new insights, and maximize performance as 3P cookies are deprecated and 1P becomes increasingly important.

Using Audience Origin, a leading automotive brand combined datasets that had never before been brought together, providing novel audience insights for an uncertain market

Spotlighting pioneering women who innovated against all odds.

Learn how a fostering a culture of innovation helps marketers unlock more value from AI.

Catching the attention of the world’s biggest brands, attracting some of the world’s most talented people, and piquing new interest in an established global data industry.

Choreograph and Google have recently launched Live Audiences, the latest venture in our long-standing partnership. Complex tech projects of this magnitude raise as many questions as they answer, built as they are for a future that changes daily. In this case, questions that are shaping our industry: data ownership vs data access, the role of agencies vs platforms, and how AI will upend everything. In discussion with my counterpart Ryan Stonehouse, Director of Global Video & YouTube Solutions at Google, here’s how the future looks, for today at least.

Every year on January 28th, Data Privacy Day is an opportunity to raise awareness about the importance of respecting privacy and safeguarding data, while educating and evangelizing best practices. But for us at Choreograph, data privacy is something we think deeply about every single day – it is at the heart of our business.