Open Media Studio is the fastest, most connected media and data platform across the entire marketing cycle. OMS powers a unified, end-to-end planning process for GroupM from discovery and planning to activation and measurement while radically simplifying how media is planned, bought and optimized for our clients.
By combining advanced AI, unparalleled data access, and seamless tools, OMS empowers planners to uncover actionable insights, optimize media plans, and drive measurable outcomes. It connects strategy to execution with tools for audience insights, campaign planning, creative optimizations, and unified measurement, delivering smarter, faster, and more effective media solutions.