News and insights

July 1, 2023 will mark a critical change for Google Analytics as Google sunsets Universal Analytics (UA) and moves into the next generation of privacy-centric solutions with Google Analytics 4 (GA4). In just a few short days UA will officially stop collecting data for advertisers using the standard version of Google Analytics. Customers who license the enterprise version will have a bit longer to prepare for the switch to GA4 – they can continue to collect data in UA until July 1, 2024.

Digital transformation is often understood as buying more tech and building new capabilities. But it is actually more about privacy and the changing ecosystem. Why? Because the third-party cookies are going away and thus the capabilities we have today will deteriorate - meaning that we need to change the way we work with data.

With 60+ physical spaces in Portugal, from proximity stores to hypermarkets, Auchan is one of the country’s most influential retailers. To support its large product portfolio, our client needed an omnichannel sales measurement solution to connect customers’ online research and offline buying behavior.

Our client, a worldwide sports retailer with 38 stores in Portugal, wanted to use Google Merchant Center feed to increase revenue and sales volume on their e-commerce website. The brand sells over 100,000 products for over 100 sports, managing multiple promotional campaigns and discounts dedicated to different sports and seasons throughout the year.

A study of consumers and ethnicity in the UK shows minority ethnic groups will double to almost a third of the UK adult population by 2061. Without an understanding and a plan to reach these consumers, business risk missing out on billions in disposable income and brand loyalty.

Krystal Olivieri, Global Chief Innovation Officer at Choreograph, shares insights with Beet.Tv about the evolution of clean rooms as a driver of new collaborations. Olivieri says brands that take advantage of clean rooms are gaining new insight and opportunities for growth.

With thousands of dealerships across the country, Ford needed to dynamically customize their creative assets to account for variations in local promotions and pricing. Ford used Choreograph’s Create platform to generate highly personalized creative to advertise their best-selling F-150 truck.

A survey of more than 7,000 respondents in the U.S., UK, and Canada reveals progress in LGBTQ+ respresentation in marketing, but highlights opportunities for improvement. Younger LGBTQ+ audiences are expecting to be represented by brands and in content, and not just one month out of the year.

An Italian retailer – which sells thousands of products across fashion, beauty, home, design and food and beverage categories – wanted an efficient, centralized approach to manage multiple campaigns and promotional activities on different platforms.