Reinventingmedia, for the AI era.

Transformation
Innovation
Possibility
Growth
Choreograph is WPP’s data and technology company. We connect the world’s data to help leading advertisers create greater business impact and deliver more growth.

Transforming media with data and technology.

About us

We help the world's leading marketers create greater impact with their data and technology - by better understanding their audiences and customers, optimizing media and creative decisions, automating marketing activation, and measuring and learning continuously.

The work we do has real impact.

We deliver13 million
 targeted and data-driven media impressions every minute

The work we do has real impact.

We build and run200
predictive analytics models a day

The work we do has real impact.

On average, we improve the ROI on our clients’ marketing spend by25-30%

We help brands grow

  • Data

    We build and manage WPP's unique AI-powered data model that brings together trillions of data signals, from billions of people and campaigns, to give our clients an unrivalled information advantage in marketing.

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  • Product

    We build and run Open Media Studio, our end-to-end media technology platform that our teams use to discover audiences, plan media, activate campaigns, and measure performance.

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  • Services

    We are home to over 3,000 data strategists, analytics experts, and technologists who partner with our clients and WPP’s agency teams to create custom client data and technology solutions that drive impact and growth.

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Supported by world-class partners

Google technology experts & sales partner

As a Google Marketing Platform Certified Company and Sales Partner, as well as a Google Premier Cloud Partner, we offer in-depth specialization in Google technologies and consult with clients to maximize their technology investment and media performance.

350+ data partners world wide
800m different data signals
350+ data partners world wide
800m different data signals
240 data partners world wide
5bn real time consumer profiles
34k custom algorithms a year
240 data partners world wide
5bn real time consumer profiles
34k custom algorithms a year
1,500+ GMP certifications
250 menu of service validations
1,500+ GMP certifications
250 menu of service validations

Impact that matters

Helping people find the perfect laptop

+54% revenue

Making everyone feel at home 


+50% CTR

Bringing awareness to breast cancer

+6x uplift in sign-up intent

Latest news and insights

View all
News
April 3, 2025

WPP Acquires InfoSum in Major Investment in its AI-Driven Data Offer

WPP today announced the acquisition of InfoSum, the world’s leading data collaboration platform. InfoSum will join GroupM, WPP’s media investment group, to power the creation of a new generation of AI-enhanced marketing solutions for clients, delivered through the industry’s most powerful and secure data infrastructure.

Insight
March 21, 2025

GMP’s Superpower: Seamless Integrations for Scalable Impact

Discover how Google Marketing Platform (GMP) integrations can supercharge your digital marketing strategy. Learn how unified data, reach, and measurement through GMP's powerful tools like DV360, CM360, and GA360 can enhance campaign performance, improve ROI, and deliver scalable results for your business.

News
January 22, 2025

Acceleration Moves into Choreograph

Acceleration will become part of Choreograph, WPP’s data and technology company.

Over 3,000 curious minds.

We are thinkers, builders, and creators - but most of all we are problem solvers. We bring together the sharpest minds in data, spanning over 40 years of experience. We solve the problems our clients don't know they have. And we don't stop until they see results.

There’s a place for you
at Choreograph.

We work with data, but behind the numbers are our amazing people. We foster an inclusive environment with a  shared mission for creating the future of data-driven advertising.

Join us
Ready to drive results?
Get in touch