insights 09.08.2022

choreograph named a “strong performer” in forrester wave

Choreograph is honored to have been named a strong performer in the recent report: The Forrester Wave™: Customer Data Strategy and Activation Services, Q2 2022.

jeff weinberger
vp, product marketing

Considering we celebrated our 1st birthday just a few short months ago, receiving such outstanding recognition at this stage of our growth makes us extremely proud of the work we are doing.

What makes this recognition even more meaningful is, in our opinion, Forrester’s validation of the work that matters most to us: helping brands use their data purposefully, turning this data into fuel for growth and leading brands in improving marketing effectiveness.

This has been our priority since day one. We know that the clients we are privileged to partner with (Bayer, Google, and Loreal as an example) face no shortage of challenges across the advertising landscape. From a rapidly changing regulatory environment to increasingly disjointed data sources, brands continue to be challenged with interpreting what consumers really want.

With over 30 years of experience in the industry and the combined experience of our parent company WPP (the largest creative transformation company in the world), our work has led us to build what Forrester called “a differentiated vision of a future where personal information isn’t the only solution for marketing and a thoughtful, above-par roadmap that includes location-specific capabilities that align with a market’s data protection needs.” Forrester concluded that “Choreograph is a good fit for companies seeking a partner to shape analytically driven customer engagement strategies.”

We think all of this speaks to our ability to reduce complexity and demystify the ways in which data is collected, interpreted and applied — all to help our clients make intelligent, informed marketing decisions that create deeper relationships with their consumers. We couldn’t be more thrilled to help them in this journey.

To read the report, complete the form to the right.

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