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insights thought leadership 01.29.2024

it’s data privacy every day

Every year on January 28th, Data Privacy Day is an opportunity to raise awareness about the importance of respecting privacy and safeguarding data, while educating and evangelizing best practices. But for us at Choreograph, data privacy is something we think deeply about every single day – it is at the heart of our business.

nikkolla doran
global privacy director

Since its inception in 2007, the global landscape of privacy laws has undergone substantial changes. Comprehensive laws, such as the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and Brazil’s General Data Protection Law (LGPD), have placed strict requirements on businesses and expanded rights to individuals. 

At Choreograph, our clients trust us to not only guide them through privacy compliance within our product suite, but also to support their marketing efforts through privacy-first approaches to media planning and buying. We believe that when compliance and data privacy regulations are part of the development process, our clients benefit through more responsive campaigns and a higher level of brand safety. By implementing a robust approach to privacy and data governance using established frameworks, policies and standards, we embed users’ privacy into the core of our solutions, building our consumer’s trust and providing safe stewardship of data. This not only benefits the consumer, but also helps brands avoid common privacy pitfalls.

at Choreograph, our clients trust us to not only guide them through privacy compliance within our product suite, but also to support their marketing efforts through privacy-first approaches to media planning and buying

nikkolla doranglobal privacy director, choreograph

As data continues to play an increasingly important role in our lives, it’s essential that we take steps to protect it. The more data generated, the more crucial it becomes to protect that data and maintain a clear understanding of the current privacy laws in place. At Choreograph, we focus on building a comprehensive framework, where consumer privacy is honored at every stage of the data lifecycle.

On this Data Privacy Day, our teams at Choreograph reinforce our commitment to champion privacy and remain at the forefront of privacy-enabled solutions for our clients.

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