News and insights

Discover how the latest BigQuery innovations from Google Cloud Next ’25 unlock new, customized marketing capabilities—from AI-powered insights to real-time analytics—designed to help brands turn data into action.

Discover Google Cloud’s latest innovations in AI agents, generative geospatial analysis, open source agent frameworks, and natural language-powered analytics — transformative AI tools for data teams and marketers alike.

Explore the top AI innovations from Google Cloud Next 2025, including Google Agentspace, Gemini 2.5 Flash, generative media in Vertex AI, and more—key updates shaping the future of enterprise AI, creativity, and productivity.

Discover key insights from Google's Rethink ROI event on the future of marketing, focusing on the importance of first-party data (1PD), AI-driven strategies, and overcoming challenges to maximize marketing success. Learn how marketers can leverage 1PD to build stronger customer relationships and optimize their strategies with Google Marketing Platform and Cloud tools.

WPP today announced the acquisition of InfoSum, the world’s leading data collaboration platform. InfoSum will join GroupM, WPP’s media investment group, to power the creation of a new generation of AI-enhanced marketing solutions for clients, delivered through the industry’s most powerful and secure data infrastructure.

Discover the latest advancements in Connected TV (CTV) within the Google Marketing Platform (GMP) for 2025. Learn how new integrations with platforms like Netflix and Disney, along with innovations in Campaign Manager 360 (CM360) and Display & Video 360 (DV360), are enhancing ad performance, targeting, and measurement for more efficient and personalized advertising across CTV and digital channels.

Discover how Google Marketing Platform (GMP) integrations can supercharge your digital marketing strategy. Learn how unified data, reach, and measurement through GMP's powerful tools like DV360, CM360, and GA360 can enhance campaign performance, improve ROI, and deliver scalable results for your business.

Acceleration will become part of Choreograph, WPP’s data and technology company.

Watch On Air for crucial steps that marketers should take to prepare for 3P cookie deprecation in CM360 & DV360. You’ll learn how to maximize media performance in the future of measurement and ad serving.