Data Collaborations are the Future
Choreograph's Ben Rickard and Snowflake's David Prichard presented at the VideoWeek New Media Frontiers event about the relationship between the two companies that will create new ecosystems of data and new collaborations between organizations in media, publishing, broadcasting, and retail.
“Walled garden connections, clean rooms, and data cloud connections, they enable that first step of insight, but they also then enable the next step - activation - which is ultimately where our brands want to get to”
