Unlock Real-World Business Outcomes from Your Google Advertising Data with User-Provided Data Matching in Ads Data Hub

For decades, marketers have operated under the necessary compromise of digital proxy metrics like clicks and impressions while achieving their ultimate business goals requires much deeper data, enriched by a robust set of first-party data attributes. Google Ads Data Hub (ADH) now offers a powerful solution to bridge the gap between Google advertising data and brands’ first-party data: User-Provided Data Matching (UPDM).

What is UPDM & Why Does It Matter?

UPDM is a game-changing feature within Google ADH that allows you to securely connect your valuable first-party customer data (think data from your CRM, POS systems, website, or in-app activity) directly with your Google advertising event data. This isn't just about more data; it's about smarter data that unlocks unprecedented insights.

With UPDM, you can move beyond proxy metrics to truly understand the impact of your Google advertising investment:

• Link Online to Offline Sales: Connect Google digital ad exposure to actual in-store purchases or other offline conversions

• Measure True ROAS & CLTV: Attribute Google campaigns to real revenue and customer lifetime value, allowing you to optimize for profit margins, not just clicks

• Gain Deeper Customer Understanding: Segment your audience with precision, understanding different customer attributes and enabling more effective personalization

• Future-Proof Your Measurement: Leverage your first-party data for robust, privacy-safe measurement

Imagine knowing exactly which YouTube ad influenced an offline purchase, or which campaign drove your most valuable, long-term customers. UPDM makes this a reality.  

Ready to Level-Up Your Measurement with UPDM?

UPDM isn't just a technical feature; it's a strategic imperative for any business serious about maximizing ROI from their Google advertising. It empowers you to stop guessing and start measuring what truly matters to your business.

To dive deeper into the capabilities of UPDM and learn how to transform your ad data into actionable business growth, download our comprehensive guide.