News and insights

Learn how we strengthened a brand’s attribution capability, highlighting how the media strategy drove $12.9M in sales above the brand’s traditional approach to attribution

Diverse communities control over $6 trillion in purchasing power, yet many brands miss the mark. Tapping into the potential of diverse audiences can transform your brand’s growth trajectory.

Data clean room technology will allow GroupM clients in the US to develop relevant audiences, optimize media strategies, and activate media downstream.

Learn how and why marketers should continue to focus on solid 1P data foundations and multi-signal approaches even as Google changes course on its 3P cookie deprecation plans.

Explore our brief introduction to AI Agents, including what they are, how they work, and how they could benefit marketers today and into the future.

Every year, advertising’s best and brightest gather in coastal France to glimpse the industry’s future. We’ve gathered the most important takeaways and trends from this year’s Cannes Lions Festival — let’s dig into five of the biggest stories.

July 1st 2024 marks the official and final sunset of Universal Analytics for GA360 customers. Explore important steps marketers should take to preserve their UA historical data before this change.

Every June since the Stonewall Riots in 1969, the LGBTQIA+ community and their allies celebrate Pride Month as a way to reflect and unite. In anticipation of the season, Business Measurement Engineer Cicely Flournoy, a member of Choreograph’s ALLYance Employee Resource Group, reflects on her lived experience as a lesbian.

Learn how we united and integrated key areas of Google technology to transform our gaming client’s approach to marketing reporting and enable stronger data-driven decision making.