News and insights

We collaborated with L'Oréal and Wavemaker to create and put into action the customized AI algorithm known as 'Tidal.' This innovation streamlined L'Oréal's social media advertising, resulting in a 22% improvement in media budget efficiency.

Our sportswear client was not getting the most out of their media budget. They needed a more efficient solution than a marketing mix model to quickly analyze their media ROI. Learn how we delivered a best-in-class cookieless measurement solution that enabled media ROI analysis within minutes.

There's a massive opportunity for marketers to use data and technology to drive digital transformation and innovation at their businesses. Check out our new post to learn how.

Check out the top 8 takeaways from our new privacy guide to learn how you can use GA4 to start preparing for the new privacy landscape.

Choreograph’s Brand Purpose study explores consumer attitudes and behaviors toward a variety of social causes, and what the impact and implications mean for brands.

Our client, a global manufacturer and retailer of casual footwear, needed an advanced technology solution to better understand their audiences, produce targeted ads and improve marketing performance metrics.

Helped Shell to launch an always-on integrated campaign, supporting and optimizing revenue from all customer shopper missions and 14 product categories across the UK. By replacing platform algorithms with a custom-made algorithm, they optimized revenue and increased message relevance. The dynamic creative strategy resulted in over 8000 variants, driving 500,000 store visits and an uplift in sales of 1.6% per month.

Learn how we leveraged custom algorithms to increase conversions and improve media performance for a North American transportation client.

We partnered with Specsavers to optimize their media buying and automate the manual process of budget allocation and pace management.