News and insights

Krystal Olivieri, Global Chief Innovation Officer at Choreograph, shares insights with Beet.Tv about the evolution of clean rooms as a driver of new collaborations. Olivieri says brands that take advantage of clean rooms are gaining new insight and opportunities for growth.

With thousands of dealerships across the country, Ford needed to dynamically customize their creative assets to account for variations in local promotions and pricing. Ford used Choreograph’s Create platform to generate highly personalized creative to advertise their best-selling F-150 truck.

A survey of more than 7,000 respondents in the U.S., UK, and Canada reveals progress in LGBTQ+ respresentation in marketing, but highlights opportunities for improvement. Younger LGBTQ+ audiences are expecting to be represented by brands and in content, and not just one month out of the year.

An Italian retailer – which sells thousands of products across fashion, beauty, home, design and food and beverage categories – wanted an efficient, centralized approach to manage multiple campaigns and promotional activities on different platforms.

As an established mid-tier brand in a highly competitive US auto market, our client was looking to elevate their brand to “mid-luxury.” They wanted to improve customer loyalty by combining an exceptional customer experience with exciting new vehicles.

Using Choreograph Create, the organization increased participation across 110 events

The Digital Maturity Assessment by BCG and Google can provide CMOs and Marketing Leads with valuable insights into their organization’s state of digital maturity, as well as a roadmap forward. By working with partners and taking steps to implement the outcomes of the assessment, organizations can stay ahead of the competition and succeed in an increasingly digital world.

Digital transformation can be daunting and overwhelming, but our panel discussion proved it doesn’t have to be. Thanks to the practical solutions and helpful examples shared by our speakers and our team, the event concluded with a strong sense of positivity and enthusiasm as we all continue to navigate the rapidly shifting digital landscape. We look forward to supporting Canada’s marketers on their transformation journeys.

Learn how we onboarded a major ecommerce brand to DV360 in just two weeks and helped maximize the impact and opportunity of the Google Marketing Platform.