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In-housing digital activation across 25+ markets in Europe for Perrigo
This case study showcases how we helped Perrigo to create a bespoke in-housing approach, streamlining operations and driving digital excellence across 25+ European markets. With new strategic playbooks and data governance tools, we enabled 11 markets to activate campaigns in-house by Jan 2022.
Case study
Google Ads
Display & Video 360
Campaign Manager
Data activation
Data and technology consulting
Data and technology integration
Data strategy
Insight and research
Marketing effectiveness
Personalization
Technology licensing and adoption
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