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Increasing sales across 14 product categories for Shell
Helped Shell to launch an always-on integrated campaign, supporting and optimizing revenue from all customer shopper missions and 14 product categories across the UK. By replacing platform algorithms with a custom-made algorithm, they optimized revenue and increased message relevance. The dynamic creative strategy resulted in over 8000 variants, driving 500,000 store visits and an uplift in sales of 1.6% per month.
Case study
Campaign Manager
Display & Video 360
Google Cloud Platform
Meta

Revolutionizing the way media buying is optimized for Specsavers
We partnered with Specsavers to optimize their media buying and automate the manual process of budget allocation and pace management.
Case study
BigQuery
Google Cloud Platform
PowerBI
Google Marketing Platform
Data activation
Data and technology consulting
Data and technology integration
Data strategy
Insight and research
Marketing effectiveness
Personalization
Technology licensing and adoption
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